With the brand new cell plant in St. Thomas locked in, Ontario’s prospects for the added Audi funding are higher than they have been earlier than, however there is no such thing as a assure, mentioned Michael Robinet, govt director of automotive advisory providers at S&P World Mobility.

Labor provide in Ontario’s favor

An Ontario Audi plant would profit from its proximity to battery manufacturing in St. Thomas, he added, however it might even be remoted from Volkswagen and Audi suppliers clustered round present meeting crops within the southern U.S. and Mexico.

Entry to employees is one mark in Canada’s favor, mentioned Robinet, who relies in Michigan. As illustrated by Volkswagen’s cell plant choice, there are “pockets of labor” remaining in Canada, whereas the correct mix of expertise and obtainable land have gotten scarcer within the southern U.S., he mentioned.

“We’re discovering now that car producers are finding dependent upon the place they will discover folks. … You would get all the inducement cash you need from a authorities, however when you can’t discover the folks to construct the merchandise, what good is it?”

This mix of things has helped Canada and the U.S. Midwest, reassert themselves as automakers make the transition to EVs, Robinet mentioned.

For Audi’s potential plant, the 2 resurgent areas may very well be in competitors.

VW transferring shortly

Sam Fiorani, vice-president of world at AFS, mentioned siting the meeting plant inside a “cheap” distance of St. Thomas makes “plenty of sense.” He pointed to southern Ontario and neighboring Michigan as possible prospects if Audi strikes forward with the brand new website.

“Volkswagen appears to be transferring in a short time to ascertain itself for electrical autos in North America, and Canada appears to be on the proper place on the proper time for that motion.”

But when the automaker’s luxurious model is contemplating Canada for its meeting plant, the explorations stay at an early stage.   

Within the lead as much as Volkswagen’s St. Thomas battery plant announcement in March, the automaker registered greater than two dozen employees as lobbyists in Ontario and Ottawa. No comparable listings for Audi employees or consultants exist within the provincial or federal registries.

Neither the Ontario nor federal governments would touch upon whether or not they have met with Audi, although each welcomed the prospect of including to their latest automotive funding tallies.

“We brazenly welcome discussions with future traders in all sectors, together with automotive, as we work to construct a robust Ontario,” mentioned Vanessa De Matteis, spokeswoman for Vic Fedeli, Ontario minister of financial growth, job creation and commerce, in an electronic mail.

Laurie Bouchard, spokeswoman for François-Philippe Champagne, federal minister of innovation, science and financial growth, mentioned it was encouraging to see Canada attracting the eye of world automakers.

“We are going to proceed to do every thing to make sure that Canadians can profit from the worldwide transition to electrical autos,” she mentioned in an electronic mail.