Audi has no plans to chop costs for its electrical autos, regardless of the same transfer by Tesla that has put strain on rivals to comply with swimsuit.
“It might not be the proper approach to dynamically go up and down with costs,” Audi’s European boss, Jens Puttfarcken, instructed Automotive Information Europe sister publication Automobilwoche.
“A big worth discount all the time has an affect on residual values,” Puttfarcken mentioned within the report.
In January, Tesla decreased costs for its Mannequin Y and Mannequin 3 automobiles by between 17 p.c and 20 p.c.
Audi additionally is not going to improve costs even after Volkswagen model mentioned it is going to increase the costs of its automobiles by 4 p.c. Audi and VW manufacturers are a part of Volkswagen Group.
“Now we have our very personal pricing coverage, we take such a step when it’s needed for the Audi model,” Puttfarcken mentioned.
He mentioned VW Group manufacturers are in shut coordination however don’t robotically comply with one another.