A trademark battle has begun between two NFL groups.
The Buccaneers have taken authorized motion to dam a trademark filed by the Saints for “SAINTS CHEER KREWE.”
Why?
Per filings, the Bucs declare they had been the primary to make use of the time period KREWE.
A thread 🧵#GoBucs #Saints pic.twitter.com/dd0addsYg2
— Josh Gerben (@JoshGerben) May 19, 2023
The Tampa Bay Buccaneers are as soon as once more going through off towards the New Orleans Saints — within the court docket of regulation.
Trademark Lawyer Josh Gerben tweeted on Friday that the Bucs are suing the Saints in an try to dam them from trademarking the phrase “Saints Cheer Krewe” in relation to its cheerleaders. The Bucs contend this clashes with its personal use of the phrase “Krewe” in quite a few features of its branding.
The phrase “Krewe” is a phrase used to explain a company that heads a parade. The time period is most famously used along with Mardi Gras celebrations in New Orleans, but it surely’s additionally used within the context of Tampa’s Gasparilla celebration it holds yearly. The Bucs trademarked the phrase in 2021 and have used it as a form of play on phrases to consult with its followers in quite a few features equivalent to in promotional supplies, clothes branding and advertising and marketing, amongst different issues.
The Saints, in its Mardi Gras interpretation, use it for his or her cheerleaders. Tampa Bay maintains that it has trademark precedence, that means that it believes it filed on it first.
Gerben adopted up by tweeting that he was “shocked” the Buccaneers took authorized motion, as he believed the 2 may possible have settled out of court docket and each continued to make use of the phrase.