SAN FRANCISCO — Tesla Inc. boss Elon Musk, who has by no means used conventional promoting to promote vehicles, stated that the automaker would attempt it and see whether or not it produced outcomes.

Musk stated it was “ironic” that as CEO of Tesla, he now owns Twitter. The social media platform is very depending on adverts and can quickly be led by promoting veteran Linda Yaccarino, who he employed final week.

“So I assume I ought to say promoting is superior, and everybody ought to do it,” Musk stated at Tesla’s annual shareholder assembly in Austin, Texas. “We are going to check out a little bit promoting and see the way it goes.”

It underscores his efforts to shore up investor confidence within the automaker’s prospects at a time when rising competitors and a sluggish financial system has pressured Tesla to slash costs.

Since Musk acquired Twitter in October, advertisers have fled the social media platform, frightened that their adverts might seem subsequent to inappropriate content material after the corporate misplaced practically 80 % of its employees.

Musk has for years resisted the thought of promoting, tweeting in 2019 that he “hates promoting” and “We use that cash to make the product nice.”

However on Tuesday, he stated many individuals didn’t know concerning the affordability of Tesla vehicles and their “wonderful” options and performance.