Paul Pierce #34 of the Boston Celtics celebrates after a play towards the Los Angeles Lakers within the fourth quarter throughout Sport 5 of the 2010 NBA Finals on June 13, 2010 at TD Backyard in Boston, Massachusetts.

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NBA Corridor of Famer Paul Pierce, who gained a championship with the Boston Celtics, agreed to settle with the Securities and Alternate Fee for $1.4 million over allegations that he unlawfully touted crypto securities, the regulator introduced on Friday.

The motion towards Pierce includes his public statements about EthereumMax, or EMAX, the identical crypto safety product that the SEC charged influencer Kim Kardashian with unlawfully touting.

Pierce promoted EthereumMax tokens on Twitter whereas failing to reveal that he was paid for his promotion with EMAX tokens value greater than $244,000, the SEC alleged. Pierce didn’t admit or deny wrongdoing as a part of the settlement and can pay a $1.1 million penalty and disgorge “roughly $240,000,” the SEC mentioned.

Pierce can also be barred from selling any crypto asset securities for 3 years, the SEC mentioned.

“This case is yet one more reminder to celebrities: The legislation requires you to confide in the general public from whom and the way a lot you’re getting paid to advertise funding in securities, and you may’t deceive traders if you tout a safety,” SEC Chairman Gary Gensler mentioned in an announcement.

Pierce’s social media assist for EthereumMax additionally concerned allegedly deceptive the general public about his EMAX holdings, based on the SEC. Pierce allegedly shared deceptive screenshots of his EMAX holdings and earnings, the SEC mentioned, with out disclosing that his private holdings had been really far decrease.

“@espn I do not want you,” Pierce wrote in a Might 2021 tweet. “I received @ethereum_max I made more cash with this crypto up to now month then I did with y’all in a yr.”

The SEC mentioned Pierce’s gross compensation from ESPN was greater than $1 million in 2020.

Representatives for Pierce didn’t instantly reply to a request for remark.

Kardashian settled with the SEC in October for $1.2 million over her alleged touting of EMAX, which included a now notorious line, “Are you guys into crypto????”

A federal class motion lawsuit naming Pierce, Kardashian, Floyd Mayweather Jr. and different EthereumMax boosters was dismissed in December. A decide discovered that the plaintiffs’ allegations did not meet the “heightened pleading requirements” that fraud circumstances demand. The lawsuit was refiled the identical month.

The SEC has gotten extra aggressive with its enforcement motion within the crypto area. On Thursday, the regulator charged stablecoin issuer Terraform and CEO Do Kwon with fraud.

Earlier this week, the SEC proposed modifications to federal custody regulation that would materially affect the best way cryptocurrency exchanges are capable of custody sure property. Days earlier, crypto change Kraken settled with the SEC over its staking service. And in January, the SEC unveiled prices towards crypto lender Genesis and crypto change Gemini over the alleged unregistered providing and sale of securities.

— CNBC’s Rebecca Picciotto contributed to this report.

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