At the same time as missiles pound Ukrainian cities and troopers guard trenches, the conflict in Ukraine has maintained a stubbornly on-line component, as supporters from all world wide conflict with Russian trolls and fascists. As somebody who has refused to go away Kyiv amid the air raid alarms and kamikaze drone assaults and is chronically on-line, I discover being Ukrainian within the age of social media concurrently infuriating, uplifting, and simply emotionally exhausting.

One of many oddest facets of that is the focus on Ukrainian ladies’s appears to be like. There was a vigorous debate amongst Ukrainian supporters about why folks are inclined to fixate on Ukrainian ladies’s bodily appearances. That features claims like “Ukrainian ladies are hot and good at cooking.” Personally, I haven’t discovered these remarks terribly offensive—though, maybe, I’ve simply received greater points to fret about in the intervening time. However the stereotypes regarding Ukrainian ladies (and Japanese European ladies typically) are troubling and probably dangerous—and so they level to problems with gender and nationwide id {that a} postwar nation must reckon with.

As within the case of any grassroots motion, the casual group of Ukraine supporters is vulnerable to disagreements and inside debate. Discussions are usually civil, even when the matters themselves are vastly complicated, corresponding to whether or not Ukraine ought to have exchanged a Wagner Group mercenary for Ukrainian prisoners of conflict. Most of those discussions are purely theoretical: Moral points are mentioned, navy methods are dissected in minuscule element, and brief clips of Russian President Vladimir Putin posing for the cameras are studied for clues on the state of the Russian president’s allegedly deteriorating well being. However arguments over the descriptions of Ukrainian ladies are a bit extra private.


A woman gives the middle finger to destroyed Russian tank exhibited in Kyiv

A lady offers the center finger to destroyed Russian tank exhibited in Kyiv

A lady offers the center finger to a destroyed Russian tank exhibited in Kyiv throughout an independence celebration on Aug. 22, 2022. Oleksii Samsonov/World Pictures Ukraine through Getty Pictures

At the same time as missiles pound Ukrainian cities and troopers guard trenches, the conflict in Ukraine has maintained a stubbornly on-line component, as supporters from all world wide conflict with Russian trolls and fascists. As somebody who has refused to go away Kyiv amid the air raid alarms and kamikaze drone assaults and is chronically on-line, I discover being Ukrainian within the age of social media concurrently infuriating, uplifting, and simply emotionally exhausting.

One of many oddest facets of that is the focus on Ukrainian ladies’s appears to be like. There was a vigorous debate amongst Ukrainian supporters about why folks are inclined to fixate on Ukrainian ladies’s bodily appearances. That features claims like “Ukrainian ladies are hot and good at cooking.” Personally, I haven’t discovered these remarks terribly offensive—though, maybe, I’ve simply received greater points to fret about in the intervening time. However the stereotypes regarding Ukrainian ladies (and Japanese European ladies typically) are troubling and probably dangerous—and so they level to problems with gender and nationwide id {that a} postwar nation must reckon with.

As within the case of any grassroots motion, the casual group of Ukraine supporters is vulnerable to disagreements and inside debate. Discussions are usually civil, even when the matters themselves are vastly complicated, corresponding to whether or not Ukraine ought to have exchanged a Wagner Group mercenary for Ukrainian prisoners of conflict. Most of those discussions are purely theoretical: Moral points are mentioned, navy methods are dissected in minuscule element, and brief clips of Russian President Vladimir Putin posing for the cameras are studied for clues on the state of the Russian president’s allegedly deteriorating well being. However arguments over the descriptions of Ukrainian ladies are a bit extra private.

Statements on-line vary from well-intended however questionable generalizations to outright objectifying compliments evaluating “naturally enticing” or “well-groomed” Ukrainian ladies to their “Western counterparts” (often with the implication that Western ladies have someway been ruined by feminism). The weirdest interplay I’ve skilled was a foreigner angrily reacting to my celebration of McDonald’s return to the Ukrainian market. He was adamant that Ukrainian ladies are handsome as a result of we reside off a gradual weight loss program of contemporary produce and easy, wholesome, and home-cooked meals, and he even tried scolding me for having fun with the cheeseburger (and the transient phantasm of normalcy) I had been dreaming of for months.


Models display outfits from the ready-to-wear collection by Andre Tun during Ukrainian Fashion Week in Kyiv

Fashions show outfits from the ready-to-wear assortment by Andre Tun throughout Ukrainian Style Week in Kyiv

Fashions show outfits from the ready-to-wear assortment by Andre Tun throughout Ukrainian Style Week in Kyiv on March 17, 2006. SERGEI SUPINSKY/AFP through Getty Pictures

Customers posting opinions corresponding to these are additionally keen on sharing and reposting photos of what a stereotypical Ukrainian lady apparently appears to be like like—and though the standard magnificence normal for Ukrainian ladies has traditionally referred to as for deep brown eyes, darkish eyebrows, and tan pores and skin, these photos are inclined to painting buxom blonde and blue-eyed women carrying heavy make-up. The boys posting these compliments declare that they’re merely appreciating Ukrainian ladies whereas supporting Ukraine’s battle, however critics (a lot of whom are, coincidentally, Ukrainian ladies) name it creepy and even perhaps fetishistic. Complicating all that is that probably the most vocal overseas supporters of Ukraine on-line are principally males.

Fetishizing ladies from different nations is widespread, in fact, however behind all that is that the burden of lookism for Ukrainian ladies is without doubt one of the heaviest on this planet—a actuality rooted within the nation’s post-Soviet historical past. Though vocal so-called appreciators of Ukrainian ladies declare they discover Ukrainian ladies enticing due to their pure attractiveness, what they really admire is the quantity of effort Ukrainian ladies have realized to place into their appearances.

The autumn of the Soviet Union introduced alongside turbulent adjustments in each society and beliefs—together with gender expression. Though the Soviet concept of femininity demanded that ladies be flawless, resilient, and (in some methods) androgynous and asexual builders of the socialist utopia whereas remaining supportive wives and loving moms, the Nineteen Nineties introduced alongside two new fashions of feminine gender expression. Massively influential Ukrainian anthropologist and feminist historian Oksana Kis describes these two polar identities because the Berehynia (the fireplace goddess, a pseudo-traditional mannequin of femininity rooted in nostalgic nationalism and conservative concepts) and the Barbie.

Because the identify signifies, the Barbie id adopted by ladies in younger post-Soviet nations grew from a sudden inflow of Western media and consumerism. It was additionally an id borne out of sudden social change and an unsure future. Tens of millions of ladies, who had been an integral a part of the Soviet workforce and who had at the least been capable of depend on state-provided little one care and social assist, ended up jobless in a largely lawless society the place ruthless males have been abruptly climbing to the highest.

Though the Soviet ideology had satisfied ladies that they needed to carry the twin obligation of being each comrades and moms, the Nineteen Nineties taught them that the surest strategy to construct the lifetime of their desires (closely influenced by abruptly out there Western tv and magazines) was to connect themselves to robust, aggressively masculine males on the rise to riches.

Appears turned a broadly accepted social foreign money—and, for some time, one of many solely kinds of affect and energy out there to bold younger ladies in Ukraine. Magnificence salons quickly opened up on each avenue whereas magazines—together with the native variations of Elle and Cosmopolitan, which reached the Ukrainian market within the early 2000s—aggressively preached the significance of following the most recent fads and preserving your self skinny and youthful-looking, pleasing your husband, and chasing away any actual or imaginary rival. As ladies from Russia’s ex-colonies (and Russia itself) began touring overseas extra usually and Western vacationers found a brand new market, Slavic ladies turned related to intercourse work and a willingness to marry comparatively well-off foreigners with out asking too many questions.


Women's magazines set in the shop-window in Kyiv

Ladies’s magazines set within the shop-window in Kyiv

Ladiess magazines are displayed on a newsstand in Kyiv on April 19, 2005. SERGEI SUPINSKY/AFP through Getty Pictures

Fortunately, the latest reputation of feminism (together with a normal motion towards stability, democracy, and gender equality) has satisfied Ukrainian ladies that they don’t should restrict themselves by selecting to be a conventional housewife or a glamorous gold digger always on the prowl for a husband.

As an alternative of telling their readers tips on how to gown to seek out the person of their desires, Ukrainian magazines have begun addressing issues corresponding to politics, home abuse, sexual id, private funds, and wellness—though at this time, they’re additionally pressured to jot down about staying secure within the midst of a conflict or coping with energy outages. In flip, the ladies themselves are constructing spectacular careers with out having to bat their eyelashes at a perpetually sexy boss. In actual fact, about 15 % of the Ukrainian military is made up of ladies, as is greater than 20 % of Ukraine’s parliament.

But even this doesn’t deter folks from objectifying Ukrainian ladies—simply check out the feedback below pictures of Ukrainian servicewomen revealed on-line. The stereotypes are persistent—whether or not it’s within the comparatively innocent type of Western supporters going googly-eyed or the way more disturbing language out of Russia. On-line feedback from “pro-Z” Russians on social media are filled with fetishistic sadism (for instance, rape fantasies, queries about the place to discover a forcibly deported “Ukrainian refugee spouse,” and simply normal leering feedback) aimed toward Ukrainian ladies and women.


Women are seen at the nail salon in Kyiv

Ladies are seen on the nail salon in Kyiv

Ladies are seen at a nail salon in Kyiv throughout a blackout on Dec. 14, 2022. Mykhaylo Palinchak/SOPA Pictures/LightRocket through Getty Pictures

For Ukrainian ladies, that is hardly new: As with all colonial energy, Russia has a protracted historical past of treating Ukrainian ladies as enticing however uncouth and naive provincials to be reeducated at finest or unique objects to be leered at within the worst-case eventualities. Whereas nineteenth and Twentieth-century Russian poets handled Ukraine (or, because it was recognized to them again within the day, “Little Russia”) as an inspiring unique locale populated by primitive however kind-hearted locals vulnerable to superstition, not a lot modified after the dissolution of the Soviet Union.

Within the early 2000s, a Russian remake of The Nanny aired and immediately turned a large hit. The primary distinction between the American unique and the Russian remake? Within the remake, Fran (who was stereotypically American-Jewish and avenue good within the unique) turned Vicka, a Mariupol-born Ukrainian migrant employee who discovered employment with a classy Moscow household. All through the sequence’ seven-season run, Vicka was the butt of the joke due to her heavy accent, lack of training, gold-digging tendencies, and vulgar conduct. (This included stealing small objects, which one of many characters on the present brazenly in comparison with “Ukrainians stealing Russian fuel.”) However she was in the end portrayed as enticing sufficient to marry the wealthy, clever male protagonist. Even in 2022, this colonialist mindset hasn’t modified a lot—simply final summer season, Kremlin propagandist Margarita Simonyan fantasized about “Russians visiting Kyiv after the conflict and having fun with the native delicacies and contemporary produce from Ukrainian farms identical to within the good previous days,” including that “Russian husbands could be as soon as once more breaking their necks to stare on the dark-browed Oksanas (a normal time period Russians sometimes use to indicate Ukrainian ladies).”

However even pro-Ukrainian admiration for Ukrainian ladies’s appears to be like comes with a possible value. Seeing Ukrainians as so-called good victims who’re owed sympathy purely as a result of they’re handsome, predominantly white, and symbolize a sure kind of femininity isn’t useful. What occurs if somebody decides that Ukrainian ladies, as a complete, are usually not as fairly or docile as they thought they have been? Would that be a motive to assist Ukraine any much less? And within the context of a conflict the place the invader is utilizing brutal sexual violence, fetishizing ladies appears significantly uncomfortable.

After all, everyone seems to be free to voice their opinions—and I’m positively not saying you shouldn’t praise a Ukrainian lady you discover enticing or that you just’re some form of monster for saying Ukrainians are a handsome bunch. However in a rustic the place attractiveness have been, partially, a survival tactic, perhaps discover one thing else to reward.