Within the minority of respondents who view the laws positively was Jack Ballinghoff, COO of Ourisman Automotive Group of Marlow Heights, Md., simply south of Washington, D.C. Ourisman Automotive Group ranks No. 20 on Automotive Information‘ listing of the highest 150 dealership teams based mostly within the U.S., with retail gross sales of 29,564 new autos in 2021.
For Ballinghoff, his perspective is extra concerning the spirit inspiring the modifications than the main points.
“I’m embracing any forces that convey our dealership and our enterprise mannequin nearer to frictionless transactions and work towards enhancing our repute with customers,” Ballinghoff stated.
By means of private remark and buyer experiences, Ballinghoff has seen how some sellers have realized that “they’ll increase their income in any manner they’ve wished to,” he stated. These “excesses” immediate intervention, he stated.
To make constructive change attainable although, the FTC should guarantee any new guidelines are clearly outlined and implementable, Ballinghoff stated. This sentiment displays the same hesitancy amongst sellers who consider the laws are obscure and complicated.
Ourisman is already independently evaluating their merchandise to make sure every “is worth it and has profit to the shopper.” The best change in enterprise practices could be in better documentation, Ballinghoff stated. As a substitute of burdening the shopper, nonetheless, he believes this may assist to extend shopper belief in sellers.
“I do not suppose that by being clear, we’ve to be much less worthwhile,” Ballinghoff stated.