Lucid continues to be within the early levels of elevating model consciousness and changing EV buyers to Air homeowners.
“We’re nonetheless early on in our buyer progress stage of innovators and early adopters,” Rawlinson stated. New advertising and marketing efforts will attract bigger segments of buyers and gas gross sales progress.
Lucid stated it expects to current its second car, the Gravity crossover, later this yr and to begin accepting reservations. Manufacturing of the three-row crossover is on schedule to begin in 2024, the corporate stated.
CFO Sherry Home stated Lucid is just not making public its order backlog. However she did say that the automaker expects deliveries to extend in coming quarters, with the fourth quarter being one of the best for gross sales this yr.
Rawlinson stated that his focus as CEO has shifted from understanding manufacturing bottlenecks to drumming up gross sales. That features recent efforts to offer check drives throughout the nation.
Final month, the EV maker started a 42-city tour with Air fashions for show at pop-up shops.
The Dream Forward Tour began mid-April with 4 stops in Florida and can end in mid-November in Dallas, the corporate stated. The pop-ups will supply check drives and details about Lucid’s proprietary EV applied sciences. The Air sedan holds the U.S. report for EV vary and effectivity, in response to the EPA.
“Shoppers throughout the USA may have the chance to expertise and drive numerous Lucid Air fashions, together with the Lucid Air Grand Touring, providing 819 horsepower and an EPA-estimated vary of 516 miles on a single cost,” Lucid stated in a press launch. The Grand Touring begins at $139,650 with delivery.