Hundreds of Arizona companies utilized to be part of the NFL’s Enterprise Join program however solely slightly over 200 have been chosen.
The {qualifications} embrace being majority owned by a minority, lady, LGBTQ+ or veteran. Additionally, the enterprise needs to be primarily based in Arizona.
Companies starting from florists to safety are chosen, turning into a part of a useful resource information as Tremendous Bowl occasions are deliberate.
Additionally they get a possibility to attend networking occasions with main firms and an opportunity to compete for Tremendous Bowl contracts.
A kind of companies, Merely Celeste’s.
The catering firm is owned by Celeste Talley who began the enterprise in 2016
“I realized from my father who owned a restaurant referred to as the Hearts of Lettuce again within the early 90’s,” stated Talley.
Regardless of dropping her dad one yr into proudly owning her enterprise, she saved rising. Her firm now caters occasions and Talley even cooks for some celebrities.
Now she’s hopeful being chosen to the NFL’s Enterprise Join program will propel her profession even additional.
“Me being an African American lady, so falling into two classes that they’re type of highlighting, it’s actually a sport changer for me as a result of typically I’m not given alternatives,” stated Talley.
“At this level within the strategy of planning we have now extra Tremendous Bowl contracts with Enterprise Join suppliers than at every other Tremendous Bowl,” stated President of the Arizona Tremendous Bowl Host Committee Jay Parry.
Parry stated the primary objective is leaving an enduring legacy.
“Lengthy after the sport is performed, we need to guarantee that our enterprise neighborhood is stronger,” stated Parry.