“The regulators in Europe have caught on and mentioned, ‘Oh, this expertise is out there,’ ” Krantz mentioned. “There are 35,000 lives misplaced on European roads yearly. We wish to save these lives.”

Two tendencies are growing with in-cabin expertise. One focuses on making what drivers do in a automobile intuitive, simpler and safer, Reimer mentioned.

Reimer used the instance of drivers making telephone calls of their automobiles.

“If you are going to place that telephone name utilizing an embedded system with bigger fonts, larger kind, it is much more attentionally manageable than the smartphone,” he mentioned.

The opposite focuses on gaining drivers and passengers’ consideration slightly than enhancing driver security.

“There are one other group of organizations on the market that completely look like making an attempt to cram an increasing number of options in there and an increasing number of apps in there for stuff which will very nicely not be socially acceptable,” Reimer mentioned.

Firms comparable to Fb and Apple are growing in-cabin options that do not enhance security and stop distraction, he mentioned.

Reimer, who has labored with autonomous automobile software program firm Aptiv on in-cabin expertise and options, mentioned sensors and cameras that make the driving expertise safer symbolize the place in-cabin expertise must be headed.

“Do I must be making Fb posts, studying Fb, or looking out the online or asking Siri for the newest information whereas I am touring 75 miles or 70 miles an hour on the freeway?” he mentioned.