Twitter has formally introduced Blue for Enterprise, a subscription geared towards corporations that need to “confirm and distinguish themselves on Twitter,” as its press release says. The service will let corporations hyperlink their essential accounts with these of their staff to make it simpler to indicate that somebody really does work for them.

The corporate is testing the service with “a choose group of companies,” together with its personal staff. Esther Crawford, director of product administration at Twitter, has somewhat fowl badge subsequent to her blue checkmark that verifies her as an worker on the firm, as you possibly can see in this tweet of her saying Blue for Enterprise. Craft Ventures, a enterprise capital agency, additionally seems to have some employees marked as affiliates, utilizing a badge with its brand.

To date, Twitter hasn’t shared a number of particulars concerning the service. We don’t know the way a lot Blue for Enterprise will value, who will likely be eligible, or the way it’ll go about really verifying {that a} enterprise controls an account; Twitter’s Esther Crawford didn’t instantly reply to an inquiry over Twitter. The corporate’s press launch does say that it plans on letting extra companies subscribe subsequent 12 months. Twitter does warn (in a truly tiny footnote) that Blue for Enterprise’ options might not be obtainable on all platforms and that they “might change periodically.”

The play right here for Twitter is clear. The corporate is attempting to lean into getting cash via subscriptions, and creating what’s primarily an enterprise tier of its Twitter Blue service might assist it do this. The corporate lists examples of the varieties of use circumstances it expects to see for Blue for Enterprise: sports activities groups affiliating with their athletes, film characters getting a brand subsequent to their identify, or journalists having a badge that exhibits they actually do work for a selected outlet. (Although Twitter might have a tough time courting the press after a few of its current antics.)

A screenshot of The White House’s Twitter profile with a new gray checkmark.

The brand new grey test for presidency establishments.
Screenshot by Jay Peters / The Verge